Tech #7 Branding and Identity


This week to further our learning of how we can use graphic design, we watched and learned from this video on Youtube all about branding and design. We found that this video summarized the other videos we have been learning from and brought all the various elements of graphic design together.

Essentially, branding is how others perceive you and your company and your product.

Your visual identity is how your branding looks with your colour, typography, etc. Visual identity can be very persuasive for the consumer. Visual identity sets the tone for your product or brand.

The main elements of Visual Identity are:

  • Logo
  • Colour
  • Typography
  • Images

A logo can include a small image or icon and/ or some text. A good logo is a simple logo. All of the elements of your logo contribute to your brand’s identity and visual identity. Main colours used in the brand should be reflected in the logo. Like with all graphic design, use complementary colours to avoid vibrating and to ensure you don’t go too crazy with colours. Be sure to include a neutral colour in your logo and brand as well. When choosing fonts for the text, choose about three and be sure that they compliment each other and depict your brand well. Avoid overused and ugly fonts like comic sans ms and papyrus. When in doubt, use a timeless font that does not distract from your message. When choosing images for your brand, aim to tie them all together with a common thread such as colour, theme, or graphics. Avoid images that are generic or unauthentic.

Here is a little logo made with Adobe Spark that I use for my own blog:

I kept it very simple as I am drawn to a more simplistic design. I chose to use white as my background colour and a darker green on the white for my text. I used a classic font and then as a graphic I used some leafy plants that go in a circle as a border.

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